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[Frederick, MD, May 6, 2025] Legal & General America (LGA), the nation's third-largest term life insurance provider1 today announced a partnership with Everdays, the digital insurance platform revolutionizing how independent agents serve their clients. Through this collaboration, Everdays is one of the first to offer LGA's new SmartTerm product to insurance agents by offering both an agent-led and consumer-led process for application and purchase.
SmartTerm, launching on Everdays this May, represents a significant advancement in no-medical exam term life insurance, offering coverage up to $2 million, targeting a 70% instant decision rate. This product eliminates the traditional waiting period for most applicants, with remaining decisions typically processed within 24 hours and no medical exam requirements.
"We are thrilled to partner with Everdays, an organization with a matched commitment to innovation and an ability to simplify the insurance application process for agents. This collaboration is another step forward in modernizing term life insurance distribution,” said Alex McKirnan, Vice President, Partnerships at Legal & General America.
"This partnership with LGA marks a pivotal moment in making life insurance more accessible and efficient for both agents and consumers," said Mark Alhermizi, CEO at Everdays. "By offering SmartTerm through our digital platform, we're empowering agents with a powerful new tool to serve their clients better while maintaining the personal touch that makes life insurance agents invaluable."
The partnership will serve agents and consumers across 49 states, offering:
Independent agents utilizing the Everdays platform will benefit from:
For more information about Everdays and the new SmartTerm product, visit https://everdays.com.
Legal & General America’s individual life insurance division is part of the worldwide Legal & General Group. For over 70 years, the Legal & General America companies have been in the business of providing financial protection through life insurance for American families. The Legal & General America companies are Banner Life Insurance Company and William Penn Life Insurance Company of New York. LGA is a top three US term life insurance provider with 1.5 million U.S. customers. LGA shares Legal & General’s independent financial strength ratings: A+ Superior from A.M. Best and AA- Very Strong from Standard and Poor’s and Fitch. For more information, please visit https://www.lgamerica.com
About Everdays
Everdays is a leading digital insurance platform that provides independent agents with powerful tools and products to serve their clients effectively. Through its 100% online platform, Everdays combines advanced technology with comprehensive life insurance solutions to streamline the insurance buying process.
Contact:
Janisse Abrams
jabrams@everdays.com
877-613-5580
Everdays