Attending industry events or conferences and spending time with professionals in the funeral industry is one of the few chances for Everdays teams to meet face-to-face with those serving families and their communities. It’s the best way for us to understand how we can develop our products to ultimately help families reach those who matter most.
Making New Friends at the Michigan Funeral Directors Association
Last week, the men and women of the Michigan funeral industry attended the Michigan Funeral Directors Association Annual Conference. This event brings together the dedicated workers from funeral homes and similar businesses from throughout the state. As a Michigan-born company, Everdays couldn’t miss it. Despite snowstorms, Mark Eaton and Bryan Kata of our Partner Success team bundled up and drove north to Mount Pleasant, Michigan.
Everyone who visited the exhibit hall and met with Mark and Bryan were able to get a walkthrough the brand new Announcement (check out an example here) and learn about the latest Everdays features. We even heard from Funeral Director Jeff Marshall, who sought out Mark to tell him, “you’re the best reason for having visited the exhibit hall.” We’re constantly improving and updating, so these in-person interactions with people using our products is really important.
We love meeting the people who are helping families prepare to say goodbye to loved ones, process grief, and work through difficult times. It helps us better our products and processes.
“It was so great to meet so many other hard working Michiganders,” Mark said. “We heard some really inspiring stories from funeral directors about the powerful impact that Everdays has had on grieving families.”
Funeral directors and care professionals are often strongly connected with families and help them focus on getting things done, as the families struggle with a deep sense of loss. Not only do they help ensure that the functional elements of planning a funeral are taken care of, they also make sure that the family itself gets space to heal. Deathcare professionals are at the front lines of helping families cope, and also help create a memorial for their loved ones. We’re always trying to create products and services that empower more deathcare professionals and ultimately families, at a time of loss.